前瞻节日购物新动向，年终营销业绩大爆发
· 2023-11-11

在经济下行和通胀不减的大背景下,购物节有可能不再是“剁手节”,而是消费者抵御通胀和生活成本上涨的一个机会。





在经济下行和通胀不减的大背景下,购物节有可能不再是“剁手节”,而是消费者抵御通胀和生活成本上涨的一个机会。
这是Meta委托YouGov对全球31个市场的38,000多名18岁以上的假日购物者进行调研获得的洞察之一。








以下时八大节日购物洞察，了解节日大促最新变化，精准释放消费者真实需求，为年终营销业绩冲刺！








洞察1


经济不确定性增加


大促购物热情不减












洞察2


入场时间提前购物季拉长
















洞察3


年轻一代参与度更高












洞察4


消费者愿意尝试新品牌












洞察5


短视频威力日益显现













洞察6


创作者/KOL影响力增长












洞察7


商务即时通讯


成为关键工具












洞察8


更多选择线上渠道










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