Google曾抛橄榄枝仅收10%佣金 Netflix嫌太高拒绝:仍会亏钱
· 2023-11-16

日前Google因Google Play商店抽佣问题与Epic Games展开诉讼,对簿公堂时披露Google Play抽佣运行模式。


日前GoogleGoogle Play商店抽佣问题与Epic Games展开诉讼,对簿公堂时披露Google Play抽佣运行模式。据《The Verge》报道,Google 2017年曾向Netflix抛橄榄枝,表示如果Netflix愿意用Android应用程序内支付功能收取Netflix订阅费用的话,Google愿意仅抽取其中10%为佣金,而当年Google一般会抽取30%作佣金,惟Netflix最终仍拒绝了Google的提议,表示Google提供优惠后的佣金价钱仍然过高。


以往如果Netflix用户通过Android App内支付功能缴付Netflix订阅费用,Google将会收取15%佣金费用。Google随后提出仅收10%佣金的优惠方案给Netflix,条件是Netflix要在全球范围转用Google Play Billing(GPB)。然而Netflix表示如果要全球用户改用GPB的话,即使Google提出优惠政策,Netflix预计每年仍会因此而损失超过2.5亿美元Netflix最后决定不再通过Google Play收取订阅费用,而是改为利用浏览器收取Android用户的订阅费用。新措施下其收回订阅费用的成本大幅下降至仅需3%。


据Android Authority报道,Google其实一直会为大型开发者提供特别优惠。Google发言人Dan Jackson也向The Verge证实,Google一直有向不同开发者收取不同比率的佣金,以鼓励他们使用Google Play Billing服务。据报Google曾经向SpotifyNetflix提供上述特别优惠。


数据源:The Verge、Android Authority


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