支付成功率和拒付率是海外支付核心数据指标!!
· 2022-08-04

做一个项目,总有衡量该项目成功的要素。对于海外支付而言,支付成功率和拒付率是最为重要的核心指标。

  做一个项目,总有衡量该项目成功的要素。对于海外支付而言,支付成功率拒付率是最为重要的核心指标。

 

  先了解一下支付流程支付请求会分别经历支付网关、风控和银行授权,共涉及5个角色。


  发卡行(issuer bank):消费者侧使用的发卡银行,发卡行审查每一个来自卡组交易的支付请求,通过或拒绝,也即银行授权,发卡行是否授权收单行的支付请求。

 

  以上5个角色均需收取支付服务费,其中以参与银行授权环节的收单行、卡组织和发卡银行费用收取最贵,称Interchange++费。


  对于商户来说,支付成功率authorization rate) 和拒付率(chargeback rate)是两个重要指标。


  拒付发生时,发卡行可以不经过商户允许,直接将货款项直接退给用户。常见原因有欺诈交易、货不对板、未顺利交付服务等等。拒付率越高,意味着商户的损失越多。

 

  对于支付成功率,商户要想尽办法持续提高;对于拒付率,商户要尽可能避免发生,以此达到营收最大化。


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