TikTok电商官宣重返印尼市场,控股当地Tokopedia平台
· 2023-12-14

TikTok官宣与印尼科技巨头GoTo达成战略合作,TikTok印尼电商业务将与GoTo集团旗下电商平台Tokopedia合并,合并后的Tokopedia由TikTok控股。


IT之家 12月11日消息,TikTok官宣与印尼科技巨头GoTo达成战略合作,TikTok印尼电商业务将与GoTo集团旗下电商平台Tokopedia合并合并后的Tokopedia由TikTok控股。


据介绍,此前因为政策而一度告别当地市场的TikTok电商业务,也将在12月12日的“印尼网购日”重新上线,TikTok还承诺将在未来几年内投入15亿美元(IT之家备注:当前约107.7亿元人民币),为业务发展提供资金支持。


双方声明表示,TikTok将与GoTo一起在营销、品牌和国际化等方面提供一系列支持,帮助当地中小商家发展。恢复上线的当天,TikTok和Tokopedia还将共同上线“购买本地产品”(Beli Lokal)活动,助力印尼本土企业的发展。


印尼贸易副部长杰里?桑布阿加近日表示,只要遵守印尼适用的法规和程序,TikTok就可以自由地与任何电子商务平台合作。


据IT之家此前报道,今年9月下旬,印尼贸易部部长祖尔基弗利?哈桑(Zulkifli Hasan)表示:“必须将社交媒体电子商务分离,这样算法就不会完全受到控制,可以防止个人数据被商业利用。”


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