William Hill and Play’n GO Partner to Expand Presence in Italy
William Hill and Play’n GO are going into another partnership to expand their presence in Italy. [Image: Shutterstock.com]
Play’n GO, a casino entertainment provider, is teaming up with the Italian branch of William Hill as it expands in the region.
Following the announcement, William Hill players in Italy will gain access to Play’n GO’s catalogue of online casino games, including Book of Dead, Rise of Olympus, and Tome of Madness.
signals a “firm commitment” to the Italian market
The announcement from the two companies signals a “firm commitment” to the Italian market as they work on boosting the gaming experience for Italian players. Michele Stefanelli, Play’n GO’s sales leader for LatAm and Southern Europe, said that “the Italian market is very important to Play’n GO” and that they are looking “forward to many years of success” with William Hill.
This isn’t the first partnership between the two organizations. Earlier this year, William Hill and Play’n GO announced the first instalment of Book of Dead in William Hill’s fixed-odds betting terminals across the UK.
Valerio Micchio, Head of Commercial at William Hill in Italy, described Play’n GO as a “natural partner” for expanding in the country. Micchio added, “Our already-existing relationship points towards further success here in Italy.”
