Leading iGaming technology business Gaming Innovation Group (GiG) has completed the purchase of well-known online casino affiliate KaFe Rocks. This contract, which was first announced in November and is valued at EUR 35 million, represents a major achievement for GiG’s strategic growth in the iGaming affiliate market.

GiG Media, the company’s own media subsidiary, is now positioned as a leader in the iGaming affiliation space thanks to the purchase. With an initial cash payment of EUR 15 million ($16.5 million), and future semi-annual payments totaling EUR 20 million ($22 million), the contract, valued at EUR 35 million (roughly $38.5 million), is made. Additionally, GiG has the right to pay the sellers EUR 2.5 million ($2.75 million) in its own shares in Q1 2024.

Strategic Alignment and Diversification Efforts

This acquisition fits perfectly with GiG’s overall plan, which was shaped by its purchase of AskGamblers from Catena Media. GiG Media is in a strong position to propel KaFe Rocks’ development thanks to its expanding affiliate network. It is predicted that the synergies would result in revenue that surpasses $25 million and an exceptional EBITDA margin that exceeds 45%.

GiG’s CEO, Jonas Warner, stressed the company’s dedication to keeping up its position as a leader in the casino affiliation industry and growing its presence in the rich North American market. GiG’s strategy objective of company diversification, which includes pursuing several websites, a wide range of customers, and activities in important countries, is reflected in the purchase.

Warner was happy that the acquisition was finalized and mentioned that GiG’s goals are perfectly aligned with the addition of KaFe Rocks. With the addition of KaFe Rocks to the GiG family, the firm hopes to provide partners and investors with even more strategic value.

The conclusion of the KaFe Rocks purchase is a significant step in GiG’s quest of strategic expansion and market leadership as it further establishes its position in the iGaming industry.