挑战亚马逊:消息称TikTok计划使美国电商业务规模扩大十倍,达175亿美元
· 2024-01-05

TikTok计划今年将其美国电商业务规模扩大十倍,达到175亿美元(IT之家备注:当前约1249.5亿元人民币),这将对亚马逊公司构成更大威胁。

IT之家 1月4日消息,彭博社称,TikTok计划今年将其美国电商业务规模扩大十倍,达到175亿美元(IT之家备注:当前约1249.5亿元人民币),这将对亚马逊公司构成更大威胁。


不愿透露姓名的人士表示,字节跳动最近几周的内部会议讨论了美国TikTok Shop(即TikTok电商业务)2024年的商品销量目标。当然,该目标可能会根据业务进展情况而进行调整。



此外,TheInformation还表示TikTok计划提高平台抽成并取消补贴。据称,该公司已于当地时间周三通知卖家,它将在未来几个月内把大多数商品的佣金从目前每笔交易的2%+30美分提高到8%。


一位知情人士透露,TikTok Shop还将针对部分商家减少补贴,并将优惠限制在最畅销的商品上,因为该公司目前正在削减对于该服务的支出。



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