7月休闲类手游广告投放盘点
· 2022-08-16
游戏要想要获得流量，最简单粗暴的方式就是进行广告投放，在7月休闲类手游广告投放盘点。
游戏要想要获得流量，最简单粗暴的方式就是进行广告投放，在7月休闲类手游广告投放盘点。
1、手游广告投放趋势
7 月手游广告量前期呈现上升趋势，从月初最低点单日约 30w 条逐渐增加，最高达 47w+ 。后期下降较为平缓，仍保持 40w+ 的广告量。
本月素材量投放趋势和广告量趋同，后期素材投放保持在 20w 以上。
在重点投放类别中，7 月份休闲类手游在投 APP 数量最多。角色扮演类和策略类手游广告量远大于 APP 数量，表明平均单个 App 投放了较多数量的广告。
地区方面，同上个月相比，重点地区的广告投放量没有明显的变化和波动。
7 月头部手游开发者主要来源地区中，除以色列外，其他几个地区较上个月相比均有降幅。
2、热投手游&推广榜单
LUDOO GAMES 旗下的《戀戀清庭:邂逅》本期进入手游广告量 TOP 10。
新游方面，共有五款来自中国发行商的手游跻身新游推广 TOP 10。
发行商投放排行榜中，本月只有两家中国厂商进入 TOP 10 榜单，分别是震游科技和友塔游戏。
熱門文章
Gaming & Technology Expo Makes a Powerful Entrance in CDMX
Marketing
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
British gambling levy rates confirmed for each vertical
Regulation
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Super PAC Raises $48 Million: Sports Betting Forces Ramp Up Political Push
Regulation
JILI Partners with Cricket Legend AB de Villiers (ABD) to Launch Exclusive Branded Game Series 100% 11
Sports Game
What’s on the SBC Summit Conference Agenda in 2026?
Marketing
New Jersey July Gambling Revenue Hits $606M, Sweeps Casinos Banned
Regulation
Are you ready to maximize your earnings? Try ProPush.me Constructor!
Marketing
DB Gaming Is One of Asia’s Top-Tier Game Solution Providers, Recognized as a Pioneer in the Asian Gaming Industry.
Marketing
Global Game Connect (GGC) 2027 Officially Opens Sponsorship & Exhibition Opportunities in Sri Lanka!
HUIDU Focus
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
Full House at GAT Expo Cartagena 2026 Academic Agenda
Online Game
1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Online Game
PropellerAds Positions Itself as a Go-To Traffic Source for iGaming Advertisers Ahead of a High-Demand Season
Marketing
