SPRIBE, known for creating Aviator, the top crash game globally, has announced a dynamic partnership with Alex Pereira, the UFC lightweight champion. This collaboration aims to expand Aviator’s reach to new players, leveraging Pereira’s significant influence in the mixed martial arts community.

Alex Pereira, a prominent figure in mixed martial arts, is recognized for his achievements across two weight classes in the UFC. He currently holds the title of UFC light heavyweight champion, a victory he secured at UFC 295 held at Madison Square Garden. Prior to this, he was the UFC middleweight champion, a title also won at Madison Square Garden.

The partnership, part of a broader agreement between SPRIBE and UFC initiated in October of the previous year, allows the Aviator brand to gain visibility during UFC Fight Nights and Pay Per View events inside the Octagon. This deal includes opportunities for brand ambassador roles, creative campaigns, and promotional activities involving UFC athletes like Pereira.

Aviator, since its launch in 2018, has soared to become the world’s leading crash game, attracting over 10 million active players monthly. The collaboration with UFC and Pereira is a strategic move to further increase Aviator’s player base, with a particular focus on North America.

Giorgi Tsutskiridze, CCO at SPRIBE, expressed enthusiasm about the partnership. “Alex Pereira needs no introduction. He is one of the most accomplished fighters in UFC history, and we are incredibly excited to work with him to introduce Aviator to his fans. Aviator offers a knock-out experience, something Alex is also known for, making this a perfect partnership. We’re looking forward to unveiling some incredible content that features both Aviator and Alex.”

UFC champion Alex Pereira, now an Aviator brand ambassador, shared his excitement about the game. “Aviator is one of the most thrilling games in the world, offering an adrenaline-fueled experience akin to facing off against top fighters in the Octagon. I’m thrilled to work with the SPRIBE team and introduce Aviator to my fans in various ways throughout the year.”