Caesars Expands Use Of NFL Marks To iGaming Live Dealer Offerings
· 2024-02-06

Caesars Expands Use Of NFL Marks To iGaming Live Dealer Offerings

Caesars Digital announced Monday it has expanded the use of NFL logos and marks to include live dealer games among its internet casino offerings.

Caesars, which became the official online casino partner of the NFL as part of a tri-exclusive deal with FanDuel and DraftKings in April 2021, is now displaying that partnership designation along with the NFL Shield on its new “Caesars Football Blackjack game,” which is available via Caesars Palace and Online Casino as well as Caesars Sportsbook & Casino in Michigan, New Jersey, and Pennsylvania.

“The expansion of unique live dealer content like Caesars Football Blackjack delivers in our mission to bring an elevated experience to our players that they can connect with and enjoy,” Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said in a statement. “Adding the official sponsorship lock-up logo and partnership designation, including the NFL Shield to our live dealer content is an exciting first in the partnership we’ve enjoyed with the NFL for years.”

Caesars generated a combined $330.8 million in internet casino revenue in Michigan, New Jersey, and Pennsylvania in 2023, which just over half of that coming from the Wolverine State.

Photos: Caesars Entertainment

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