【Google Ads】投放英国市场，需要单独设置浏览器插件吗？
· 2024-02-22

Google Ads干货教程

问题：Google广告投放英国市场，需要单独设置浏览器插件吗？


答疑：这位同学提到的浏览器插件，其实就是我们打开网站时跳出的征求用户同意追踪cookie数据的弹窗。从三月份开始，谷歌要求所有有经营欧洲经济区(EEA)的网站都必须设置用户意见征求选项框，经营其他地区的网站暂不做要求。因为英国属于EEA地区，就必须设置。


具体的执行步骤如下：


1.利用 CMP (用户意见征求管理平台)确保针对欧洲经济区(EEA)用户征得有效的用户同意


2.实现意见征求模式


3.迁移到 Google Analytics(分析)4 以继续使用再营销、受众群体和转化导出以及出价优化功能


4.升级到最新版的 GoogleAds和 DV360 API/SDK


谷歌官方也推荐了以下第三方用户意见征求管理平台给我们，大家有需要可以自行联系：



Google


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