Altenar has appointed Sam Hill as its Sales Director, effective 12 April 2024. Hill brings with him nearly 15 years of industry experience, having previously held positions such as Business Development Director at Betgenius, Head of B2B Sales at BetVictor and Senior Sales Director at IMG.

In his new role, he will lead the company's sales team, with a focus on securing partnerships across various regions, including Latin America and Europe. Hill's previous collaboration with Altenar as a client positions him well to promote and expand the company's sales strategy, tailored to different jurisdictions, with the aim of driving revenue growth and company expansion.

He will work closely with the company's commercial team to achieve these objectives.

Charlie Williams, Altenar Commercial Director, said: "We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team. His wealth of experience will further accelerate our business growth and help us continue our journey into new markets.

"Sam's understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team."

Hill commented: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing. I have seen its growth first-hand and I am very pleased to be a part of the team moving forward.

"Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”

This appointment follows Altenar's partnership with Optimove, a CRM marketing platform.