Pariplay has extended its reach in Switzerland by collaborating with Swiss4Win, the online platform of Casinò di Lugano. The agreement, announced on 16 April 2024, is part of Pariplay's continued efforts to expand in the regulated Swiss market.

Under the partnership, Pariplay will provide its Fusion platform to Swiss4Win, offering access to Ignite content and games developed by Wizard Games, Pariplay's in-house studio. 

This collaboration aims to improve Swiss4Win's online casino website, focusing on user interface and game offerings.

Pariplay's Fusion platform provides games from various suppliers, along with back-office tools designed for the purpose of improving player engagement and retention.

Andrew Maclean, Pariplay VP of Sales, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano. It is a market where we feel our in-house content really excels and we’re confident that this will be a strong partnership.” 

Paolo Sanvido, Casinò di Lugano and Swiss4Win CEO, added: “Pariplay's distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience.”

This partnership follows Pariplay's agreement with iMoon to add crash game content to its Fusion platform and its deal with operator ComeOn Group in January.

In a related development, Playson partnered with Swiss4Win to expand its presence in Switzerland.