Licensed in Belgium, online casino PepperMill has announced a partnership with the Belgian and Dutch Men’s Basketball League – BNXT.  

This partnership comes ahead of the imminent play-offs around which the partnership will be centred. Specifically, the campaign will focus on advertising in the Belgium-based playoffs. This presents a good opportunity for PepperMill Casino to increase its brand awareness in a key European market.  

Capitalising on exposure through sports advertising sooner rather than later is now key for gambling conglomerates in the Netherlands, as MPs voted in favour of banning online gambling advertising last week. The legislation will officially come into effect on the 1 January 2025.  

PepperMill will remain an active partner of BNXT until the ban takes legal effect in the New Year.  

Anthony Rus, General Director of PepperMill Casino, spoke on this recent collaboration, stating: “The basketball community is growing and buzzing with excitement and energy. This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans."  

Last summer, PepperMill’s Belgian casino entered a partnership with Pragmatic Play, introducing the brand's selection of dice slots to the region.  

Wim Van de Keere, General Manager of the BNXT League, also expressed excitement around the partnership agreement, stating: “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.” 

The BNXT playoffs officially begin on Wednesday 8 May with the first game of the finals.