蘋果第二季財報出爐,iPhone銷售下滑10%
· 2024-05-03

蘋果前一季營收中,僅有服務類業務成長14%,iPhone在內的所有硬體產品銷售上無一倖免面臨衰退

/Nasdaq

蘋果周四(5/2)公布該公司第二季財報,該季蘋果創下908億美元的營收,年減4%,該季蘋果僅有服務營收呈現成長態勢,所有硬體裝置類別的營收全都下滑,其中,iPhone營收比去年同期下滑10.5%。儘管財報表現不佳,但由於蘋果當天宣布將買回價值1,100億美元的庫藏股,為史上最大規模,使其當天盤後股價上漲了6%,達183.46美元

在908億美元的營收中,有669億美元屬於產品營收,下滑9.5%,另有239億美元為服務營收,成長14.2%。

該季蘋果所有類別的硬體產品營收全都下滑,iPhone在第一季創下459.6億美元的營收,比去年同期下滑10.5%,Mac營收為74.5億美元,下滑3.9%,iPad營收為55.6億美元,下滑幅度達16.7%,穿戴、家庭及配件營收為79億美元,亦衰退9.6%

其實從市場研究機構IDC日前發布的第一季全球手機出貨量調查報告便可看出端倪,當時IDC發現iPhone出貨量大跌逾9%,三星則僅小幅萎縮0.7%,也讓三星在今年第一季再度成為全球智慧型手機龍頭。

至於今年2月才開始於美國出貨的蘋果空間運算設備Apple Vision Pro,則尚未出現在蘋果的財報上,因而無從得知其銷售狀況,不過,蘋果產品分析師郭明錤先前曾披露,蘋果已將Vision Pro今年的出貨量從70~80萬臺下修至40~50萬臺。

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