The Professional Golfers' Association of America (PGA of America) has partnered with the American Gaming Association (AGA) for its ‘Have A Game Plan. Bet Responsibly’ campaign.

A library of co-branded content will be created between the two companies, which will be integrated into educational materials and posted on the PGA of America’s digital and social platforms.

PGA of America CCO Jeff Price said: “As the PGA of America welcomes ESPN Bet as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly.

“Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

The ‘Have A Game Plan’ campaign has four core pillars; setting a budget; keeping betting as a fun, social activity; knowing the odds; and only playing with regulated, legal operators.

AGA SVP of Strategic Communications Joe Maloney said: “We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country.

“Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”

PGA of America will join a number of leagues already partnered with AGA for the campaign, including the MLB, NASCAR, NBA, PGA Tour, NHL and WNBA.

A few weeks ago, Softswiss provided Gambling Insider with exclusive demographics, data, factors and insights related to responsible gambling so far in 2024.