CogniPlay has launched a new software product, designed to provide online sweepstakes or a social gaming platform to its clients.  

The system is modular, meaning it can be customised to the client’s needs. We spoke about the benefits of modular products with EveryMatrix CEO Ebbe Groes in the latest issue of Gambling Insider magazine.

The launch follows the success of other sweepstakes platforms in the US and CogniPlay’s observation of the market lacking a clear leader, offering clients a white-label solution for providing sweepstake options.  

The system offers games from a range of suppliers including Pragmatic Play, Mascot Gaming and BetSoft, with other modules including affiliate programme software, know your customer (KYC) and ID verification, gamification tools and CRM platforms. Other modules are also set to come, offering more customisability for clients as the product develops.  

On the launch, CogniPlay CEO Allan Turner said: “We are very proud to take the CogniPlay product to market... We want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them.” 

Turner went on to site the importance of futureproofing the product and accounting for responsible gaming practices with modules such as KYC and geolocation technology.  

Social gaming and sweepstakes have been mentioned in several stories as of late. Last July, Roobet.fun was announced as the official social casino of the UFC, while last month 10 Ten Gaming began its preparations for a US-based sweepstakes casino launch.