Facebook广告受众群体整理的一些思路
· 2024-05-17

今天我们来分享一下Facebook广告的受众人群设置。


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以女士为例,将Sunglasses作为一级类目,将 Woman's Sunglasses 作为二级分类。


通过在 Facebook 新建受众,根据相关兴趣找到匹配的兴趣标签


预估受众规模为75,800,000 - 89,200,000,潜在市场规模还是比较大的。准备做太阳镜赛道出海的企业要准备好钞票啦!


注:受众信息规模根据按定位选项、广告版位以及过去30 天内在 Facebook 旗下应用和服务中看到广告的账户中心账户数量等因素。



以此类推,可以将独立站中的主要分类列出来,将不同产品对应不同Facebook受众梳理成表格,根据受众“建议”可以挖掘出更多潜在的受众群体


最后,加入广告进行投放,不要忘了进行A/B测试。


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