Google 生成式搜尋「AI Overview」已經開跑廣告功能！
· 2024-05-21
畢竟搜索廣告是 Google 最大的收入來源，AI Overviews 馬上就有廣告似乎也不太意外。
上禮拜 Google I/O 才正式開放生成式 AI 搜尋結果（以前叫 SGE，現在叫 AI Overviews），但就在今天 Google 就宣布要在 AI Overviews 的搜尋結果裡放入廣告了！
Google 表示這項措施很快就會在美國開跑，在自家的示範中，Google 問了「怎麼去除衣服上皺紋」這個問題，接著 AI Overviews 除了提供 AI 生成的答案之外，還出現了「贊助」字樣並出現電商網站販售除皺噴霧的廣告。
Google 表示已經通過 Google 運行特定廣告活動的廣告商將自動獲得 AI Overviews 的資格，同時初期還會不斷改變顯示格式。
畢竟搜索廣告是 Google 最大的收入來源，AI Overviews 馬上就有廣告似乎也不太意外。不過AI Overviews 初期會直接使用廣告商現有的廣告，Google 也強調「現階段」廣告商無需改變任何行動。
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