如何通过Google Ads了解某个地区的关键字搜索量？
· 2022-10-09
如果我们想测试德国对于Running Shoes和Walking Shoes的搜索量有多大，可以通过以下步骤。
1. 首先打开Google翻译，将英文单词翻译为德语单词，Running shoes为Laufschuhe，Walking shoes为Wanderschuhe
图片来源：Google翻译截图
图片来源：Google翻译截图
2. 打开Google Ads的关键字规划师
图片来源：Google Ads
3. 在关键字列表输入德语单词，并将搜索设置改为德语和德国，然后点击“获取结果”
图片来源：Google Ads
4. 在关键字列表中会看到一列带有平均月搜索量的关键字，通过平均月搜索量可以知道一个产品在当地的搜索量
图片来源：Google Ads
5. 鼠标悬停在蓝色的折线图上，还可以看到更加具体的搜索量
图片来源：Google Ads
通过这个搜索量我们可以预估上个月最近的搜索量，除以31就是日均搜索量。进而知道每天的该关键字搜索量大概多少，通过出价便能推测本月每日的流量是多少。
如果广告组将关键字分类，还能通过此方法给广告组出价和预算调整作参考，或作市场调研信息。
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