Google Play Store调整收费 程序可最高定价999.99美元
广告营销 · 2024-05-28

Google先前在Google I/O 2024大会上宣布,开发者现在可以将Play Store应用程序的最高售价提高至999.99美元,这比之前的400美元上限增加了150%。此外,开发者还可以利用全新的分期付款功能,让买家可以分期支付那些高达999.99美元的应用程序。


Google先前在Google I/O 2024大会上宣布,开发者现在可以将Play Store应用程序的最高售价提高至999.99美元,这比之前的400美元上限增加了150%。此外,开发者还可以利用全新的分期付款功能,让买家可以分期支付那些高达999.99美元的应用程序。


虽然这次改变未必会令Play Store充斥着大量999.99美元售价的程序,但肯定会有某些开发商,会将应用程序以此上限价格推出,尤其是一些让用户炫耀财富而存在,几乎没有任何实际功能的应用程序。至于一些提供商务级软件和服务的应用程序,也可能会以接近或最高价格的订阅价格出售。根据网站Android Authority的数据,Play Store中最昂贵的游戏名为《FisherPunk-Most Expensive Game》,售价为400美元,为了维持“Most Expensive Game”的称号,开发者可能要将游戏定价提高到上限999.99美元


除了开发者可以为程序收取更高定价,Google也会因为这次改变而获益,因为开发者使用Google应用程序内支付平台,需要向Google缴付15%至30%的佣金。因此,开发者的定价越高,Google最终的收入也越大。作为补充,Google对上一次调整Play Store应用程序的最高售价为2015年10月,当时由最高售价200美元提高至400美元


数据及图片来源:phonearena


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