How U.S. sportsbooks can learn from Europe’s soccer-focused betting industry
Sports Game · 2024-06-01

How U.S. sportsbooks can learn from Europe’s soccer-focused betting industry

Given the immediate cultural acceptance, rapid adoption in media and near ubiquity of advertisements, it’s hard to believe that American legal sports betting is only six years old.

Almost as soon as the floodgates opened, the United States proved to be an ideal breeding ground for the industry. Between major professional sports leagues and college sports programs, it makes sense that a large chunk of a highly competitive nation’s over 330 million citizens would be intrigued by wagering on sports.

Perhaps the excitement is a result of its unavailability for so long, but American sports betting owes much of its current climate to several hundred years of development across the pond.

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