The inevitable end of the evolution of streaming video services in the United States is clear; the various entertainment companies will just “re-create” cable. Amid current moves to bundle services together, increase the presence of advertisements in programming and land more live sports broadcast rights, the evolution is literally back to the future.

Thus, advertisers like online gambling companies in the US will eventually face the clear choice to buy digital real estate on Cable 3.0. Some relationships between streaming services and gaming brands have already formed.

Given their shared space regarding the devices used to interact with both products, closely connected and long-term collaborations are just as inevitable as cable.

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