The CRM and loyalty marketing specialist will integrate its player engagement product suite into the platform of the iGaming provider in the province’s regulated market.

XtremePush offers an all-in-one solution that helps iGaming operators leverage real-time data, AI, and gamification with a core focus on player loyalty and conversion. Its range of customer engagement solutions are already utilised by the likes of FanDuel, BetMGM, Golden Nugget and Oddschecker.

Now, Casino Time’s casinotime.ca website will also include the tools as the brand looks to better create personalised player experiences for its user base.

“Ontario is a market of major significance in North America and it’s great to partner with Casino Time as it enters the online casino world for the first time,” said Xtremepush CEO Tommy Kearns. “Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the iGaming world led to them opting for our solution.”

“Xtremepush offers a powerful marketing automation tool that goes beyond sending emails,” added D’Arcy Stuart, Casino Time CEO. “We are excited about the opportunities to engage our community across platforms as they explore and build their relationship with our uniquely social and Ontario-focused gaming experience.”

Casino Time is affiliated with 10 charitable gaming entertainment venues across Ontario. Last month, it launched its online game site which includes a wide range of slots, liver dealer games and bingo. Sports betting will be added to the site later this year.

The site already leverages technology from Gaming Innovation Group after GiG agreed a deal last year to power its platform, including providing player account management, trading and risk management, and automated marketing.

Casino Time’s iGaming platform features titles from brands such as Pragmatic Play, Evolution, IGT, and Blueprint Gaming. It is the first Canadian iGaming operator to offer Pragmatic Play’s Bingo Blast.