Google发布2024 中国全球化品牌 50 强
广告营销 · 2024-06-20

可以看到诸多中国跨境电商出海品牌的身影

话不多说,先看榜单!



本次榜单,你仍然可以看到诸多中国跨境电商出海品牌的身影。比如SHEIN速卖通AliExpress,甚至暂时和品牌不是特别沾边的TEMU也位居第八位。



今年上榜的 50 个品牌来自于七大主要品类,品牌力占比最大的品类仍然是消费电子(25%),但智能设备行业的品牌力增长最为显著,达到了 61%。同样取得了品牌力高速增长的行业是汽车,2024 年共有 8 个汽车品牌进入榜单,品牌力增长高达 51%。


值得注意的是,本次还发布了《中国品牌全球成长明星榜》,包括Govee和韶音等跨境电商头部大卖都上榜了。



其中,特别想提到的是BloomChic这个品牌。很多人可能都不知道,中国 DTC 出海大码女装品牌 BloomChic,是由美特斯邦威创始人周成建之子胡周斌Bill所创立的。


如果你想获取完整版报告,可以【点击此处】直接下载领取!


(封面图源:)



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