Sweden’s Svenska Spel has announced that it is to begin reporting the proportion of revenue it generates from customers with a lower risk of gambling problems.

Figures will be published for the first time at the end of August, covering the second quarter at Svenska Spel. The operator will then include this revenue information as part of its regular interim reporting.

Svenska Spel said it acknowledges the majority of its players have control over gambling and account for most of its revenue. However, it also recognises that some revenue comes from customers suffering from gambling related harm.

The operator will make use of risk models in its Playscan analysis tool to identify customers in each category.

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