State gaming officials are weighing new recommendations to curb some troubling impacts of advertising, with an eye on the booming sports betting industry as a particular risk for younger and problem gamblers.

Current state regulations around gaming advertising – in recent years targeted specifically at sports betting – include limitations on false or misleading advertising, limiting the intensity and frequency of advertising, and requiring inclusion of messages about where to obtain help in all advertising and marketing materials.

At the Massachusetts Gaming Commission’s meeting last Thursday, researchers released a literature study that laid out the advertising landscape and their agenda heading into the next fiscal year. They spoke about the risks of oversaturated advertising environments across gaming options, but were most pointed about the soaring popularity of online sports betting.

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