Entain’s UK business has appointed Charlotte Emery, previously chief brand officer at William Hill, as its new chief marketing officer.

Emery confirmed the news in a LinkedIn post, after taking on the role at Entain’s London headquarters this month.

Working in the industry since 2018, Emery spent over four years working at William Hill, between November 2018 and January 2023. She started as global marketing director and later became chief brand officer, before leaving the business in January.

During her time at Hills, Emery was responsible for “transforming the consumer and brand strategy with ruthless focus on marketing execution and effectiveness” she wrote on her LinkedIn page.

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