Google has announced a new update to its advertising policies, allowing ads for lottery couriers and daily fantasy sports (DFS) in numerous states across the U.S. starting July 15.

This policy shift reflects the growing acceptance and regulation of online gaming and lottery services within the country. However, the change comes with strict guidelines and requirements for advertisers to ensure compliance with state laws and Google’s own certification standards.

Advertisers looking to promote lottery courier and DFS services on Google Ads will need to undergo a certification process. This is mandatory, regardless of the state in which the ads will be targeted.

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