Apple与Google搜索引擎交易或被禁 美国司法部反垄断诉讼仍然持续
广告营销 · 2024-07-09

为了确保Apple在其Safari浏览器上采用Google作为默认搜索引擎,Google每年都会向Apple提供巨额费用,不过在现在美国的反垄断诉讼影响下,交易可能会被禁止。


为了确保Apple在其Safari浏览器上采用Google作为默认搜索引擎Google每年都会向Apple提供巨额费用,不过在现在美国反垄断诉讼影响下,交易可能会被禁止。


据报道指,Apple与Google的协议每年为Apple带来超过200亿美元的收入,占Safari搜索广告收入的36%。对两家公司而言,这笔交易都具有重大的财务意义,如果这个交易告吹,Google可能失去约70%来自的iPhone搜索量,严重影响其手机搜索广告收入。而对于Apple来说,当然就是会失去一笔相当可观的收入,


其实为了减少对这协议的依赖,Google一直在积极鼓励iPhone用户从Safari转为使用自家App。不过在过去五年,Google只将iPhone用户通过Google App进行的搜索比例从25%提高到30%左右,成效不高。目前反垄断诉讼仍然在进行中,判决会否改变这个一直以来的交易,就仍然有待观察。


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