Entain’s player protection tool Advanced Responsibility and Care (ARC) saw a 98% increase in player uptake in 2023, the operator revealed in its 2023 ESG report.

The player protection programme, which launched in 2021, was rolled out across 27 online jurisdictions (out of a total of 34 possible markets) during the period. A retail version also went live across Entain shops in the UK and Ireland in 2023.

Up to 742,112 customers used the programme during the 12-month period. ARC, which stands for Advanced Responsibility and Care, utilises AI to approach risk reduction in players.

ARC uses three AI-based models to assess players’ risk levels. It can flag or recommend players to implement various features including payment method limits, unusual deposits, long session lengths and large withdrawals.

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