Betway to cease U.S. sports betting operations, keeping icasino offerings
Sports Game · 2024-07-11

Betway to cease U.S. sports betting operations, keeping icasino offerings

In the latest sign of the times in legal gambling, parent company Super Group announced Wednesday that it is pulling the Betway sportsbook brand out of the U.S. and instead focusing stateside efforts on its online casino product in New Jersey and Pennsylvania.

Six years on from the start of America’s sports betting expansion, mid-tier operators are finding profitability elusive in the mobile sportsbook space.

“As a global business, we constantly evaluate the optimal use of our resources across all markets in which we operate,” said Super Group CEO Neal Menashe in a statement. “We have recently concluded an extensive review of our U.S. operations and, at present, we do not see a long-term path to profitability for the sportsbook product.”

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