Tourism agency to collaborate with international news brands BBC and CNN to promote Macau
Regulation · 2024-07-19

Tourism agency to collaborate with international news brands BBC and CNN to promote Macau

Macao Government Tourism Office (MGTO) Director Maria Helena de Senna Fernandes says the agency will increase its promotion to foreign visitors in the second half of the year including via collaborations with major international media groups such as the BBC and CNN.

As reported by IAG, there were nearly 1.17 million international visitor arrivals to Macau in the first six months of 2024, a year-on-year increase of 146.4% and recovering to 67.2% of the same period in 2019. However, that means a significant increase is required in the second half of the year to achieve the government’s goal of attracting 3 million international visitors.

According to Senna Fernandes, the government will maintain this target, explaining that a large-scale online promotion program targeting international visitors would begin soon.

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