B端:这个月开始询盘变少,原来是做了这个调整?避坑
· 2022-11-18

分析B端用户PC端和移动端的流量特点



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问题:我的账户这个月开始询盘变少很多,然后我的手机端价格已经上调了,费用也多了,还是没有询盘。有什么好的方法改善吗?上个月还很正常的


首先,我们来分析一下B端用户PC端和移动端的流量特点:


B端用户通常情况下PC端是会比移动端要效果好一些,这也根据我们采购人员的工作性质多导致的原因,试想一下作为一个采购人员上班期间更多是会用电脑工作还是手机操作呢?


移动端的特点: 相比而言流量多,消耗高,但是转化率低,转化费用高,性价比低。


那我们再来看一下如何查看PC端和移动端的流量情况,点击广告后台最左侧的设备按钮



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比如我们该客户的数据:


移动端占比要高于PC端但是转化在PC端,所以即便我们上调手机端的费用也是没用的。



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我们需要做的是提高PC端的费用降低移动端的费用,那么如何降低移动端的费用呢?


步骤1:点击铅笔符号



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步骤2:


点击修改出家调整:降低同时输入我们要降低的比例并保存即可。



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如果想调高PC端的费用,点击提高,输入我们想提高的比例就可以了。


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