Spotify營收成長20%,股價大漲12%
支付動態 · 2024-07-24

Spotify財報除了顯示該公司連續第三個季度獲利,同時也對美國等主要市場調漲訂閱費用

Spotify

全球音樂串流龍頭Spotify周二(7/23)公布今年第二季財報,該季Spotify的全球訂閱用戶數達到2.46億,增加12%,營收成長20%,達38億歐元,由於超出華爾街分析師預期,使得當天Spotify股價大漲11.96%,以330.79美元作收。

在38億美元的營收中,有33.5億美元來自訂閱用戶的貢獻,成長21%,其它則來自廣告營收,亦成長13%。其中,訂閱營收的毛利為31.4%,廣告營收則是13.4%。

目前Spotify的每月活躍用戶為6.26億人,增加了14%,訂閱用戶占了其中的39%,顯示大多數仍為免費用戶。

近來Spotify開始建立並推廣影音播客,迄今該平臺已提供超過25萬個影音播客節目,吸引逾1.7萬人觀看。

值得一提的是,該季Spotify的營業利潤為2.66億美元,是連續第三個季度獲利,且Spotify正在包括美國在內的許多重要市場調漲訂閱費率,負責投資人關係的Bryan Goldberg表示,相較於先前的價格調漲,此次因漲價所流失的用戶更少,相信是因為Spotify改善了整體用戶體驗,而讓用戶更容易接受費率的調漲。

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