因捆绑Facebook和分类广告服务,Meta或将吃到欧盟首张反垄断罚单
广告营销 · 2024-07-27

由于将分类广告服务Marketplace与Facebook社交网络捆绑在一起,Meta公司将在未来几周内被欧盟处以首张反垄断罚单。

7月25日消息,据路透社今晚援引“直接知情人士”消息称,由于将分类广告服务Marketplace与Facebook社交网络捆绑在一起,Meta公司将在未来几周内被欧盟处以首张反垄断罚单。


据悉,欧盟委员会可能会在欧盟反垄断负责人玛格丽特?维斯塔格11月离任前的9月或10月作出决定。欧盟竞争监督机构还称,Meta公司滥用其支配地位,单方面对在FacebookInstagram上发布广告的竞争在线分类广告服务施加不公平的交易条件。



这意味着Meta可能面临高达134亿美元(IT之家备注:当前约974.4亿元人民币)的罚款,相当于其2023年全球收入的10%。对此,Meta发言人表示,欧盟委员会的说法毫无根据,并将继续与监管机构开展建设性合作,以证明产品创新有利于消费者和竞争。


其他消息人士告诉路透社,该公司去年曾试图通过限制在Facebook Marketplace中使用竞争对手的广告数据来解决欧盟的调查,但这一让步遭到了欧盟执法者的拒绝。


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