Scheduled for September 24-26 at the Feira Internacional de Lisboa and catering to 25,000 industry professionals, the zone will feature a dedicated exhibition floor, networking and catering facilities, and a casino and iGaming-focused conference programme.

The show floor will serve as the perfect platform for delegates to engage with the latest innovative technologies and industry-defining game releases and services. Amongst the 600 companies set to exhibit across the event, prominent casino and iGaming brands confirmed for the zone include Alea, BGaming, Comtrade, CreedRoomz, EveryMatrix, Gamzix, IGP, iGate, Optimove, Pascal Gaming, Playnetic, Playtech, Platipus, PopOK Gaming, Smartico, Smartsoft, Sportingtech, Wazdan and Xtremepush.

Additionally, the show floor will include several dedicated networking facilities, complemented by a variety of catering options. These will ensure that delegates are well-equipped to make meaningful connections and conduct business meetings in a relaxed and comfortable setting.

Rasmus Sojmark, CEO & Founder of SBC, remarked, "The casino and iGaming sectors are experiencing a period of remarkable innovation, evolution, and enhancement. However, with the industry undergoing such significant changes, delegates have much to consider to ensure efficient growth and maintained success.

“At the upcoming SBC Summit, the themes of innovation and evolution will be prominently featured, providing delegates with tools and strategies to stay ahead of the trends and successfully navigate the regulatory and compliance landscape.”

Casino and iGaming enthusiasts seeking to expand their educational horizons can look forward to three days of in-depth discussions covering key topics impacting the sector. The first day of the zone’s dedicated educational curriculum will delve into utilising data to anticipate player needs, strategies for acquiring and retaining players across different markets, omnichannel approaches to enhance customer experiences, and navigating intricate regulatory landscapes.

On the second day, discussions will cover leveraging gamification and artificial intelligence (AI) to enhance player loyalty, innovative business models adopted by new game studios, a comprehensive review of the current state of live casinos, future trends in slot design and the evolving role of gaming aggregators.

The final day will highlight topics such as the influence of immersive technology on gaming, personalised marketing strategies, integrating AI with authentic content to improve SEO rankings, and an exploration of niche gaming trends.

Industry experts poised to feature across the casino & iGaming conference include Ross Parkhill (CEO, Rhino Entertainment Group), Corey Plummer (Chairman & CEO, Olympic Entertainment Group), Francesco Postiglione (CEO, Casumo Holdings Ltd), Matthew D'Emanuele (CEO, Yolo Entertainment), Alexandre Tomic (Founder and CEO, Alea), Cristina Turbatu (Chief Technology Officer, Casumo), Oliver Bartlett (Vice President of Gaming, Product & Content, BetMGM), Graciella Anthony (Head of Live Casino, Entain), Giorgi Gvenetadze (CCO, Adjarabet) and Stian Enger Pettersen (CEO, Casino, EveryMatrix) and more. 

In addition to the Casino & iGaming Zone, delegates can explore the Sports Betting Zone and Player Protection Zone, the Media Headquarters and dedicated Affiliate Leaders, Payment Expert & ESI Lisbon Summits. Each area will include a dedicated show floor, targeted networking sessions, catering options, and a focused educational programme.

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Operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, if you are an affiliate, you can apply for a free pass here.

Everyone else can secure their spot at the upcoming SBC Summit with a special offer granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties, all for the discounted price of just €300.