迫于欧盟监管压力,TikTok Lite撤销内置奖励方案
广告营销 · 2024-08-06

在欧盟及中国热门的短影音平台TikTok 5日宣布,迫于欧盟监管机构压力,将永久移除法国及西班牙TikTok Lite衍生应用程序(App)内置的“卸任务赚点数”奖励方案。


欧盟及中国热门的短影音平台TikTok 5日宣布,迫于欧盟监管机构压力,将永久移除法国及西班牙TikTok Lite衍生应用程序(App)内置的“卸任务赚点数”奖励方案。


法新社报道,TikTok 4月法国及西班牙推出名为TikTok Lite的衍生App,两国也是欧洲联盟(EU)唯二可使用这款App的国家。18岁以上用户可加入App的“任务与报酬方案”,观看特定视频、点赞、关注、邀请朋友加入等行为赚取点数奖励,并兑换网络购物礼券等实质报酬。


欧盟执行委员会(European Commission)4月因担忧TikTok Lite的“成瘾”效应,依据“数字服务法”(Digital Services Act)调查App,迫使TikTok暂时终止奖励方案。


主管欧盟产业政策的执行委员布勒东(Thierry Breton)5日表示:“我们已永久撤销TikTok Lite奖励方案,因可能招致用户高度成瘾。”


欧盟执委会声明,TikTok已承诺欧盟地区移除这方案,且不会推出“可规避移除决定的任何其他方案”。


这是欧盟“数字服务法”首次重大胜利。这项具里程碑意义的全面性新法要求在欧盟经营的数字公司有效监管线上内容,保护用户免于伤害。


Popular articles
1spin4win grows its Latin American presence by partnering with Fortuna Juegos
Online Game
PropellerAds Shared a New iGaming Case Study: 97,674 Installs and 12,701 Deposits in 3 Months
Marketing
Institutional Academy that exceeded expectations marked the opening of GAT CDMX
Online Game
GAT Expo Puerto Rico Will Pulse with the New Era of Gaming in the Caribbean
Marketing
HUIDU Invites You to Booth T70 at iGB L!VE 2026 — Let’s Ignite London This July!
HUIDU Focus
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Online Game
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Are you ready to maximize your earnings? Try ProPush.me Constructor!
Marketing
Vietnam's tightening online gaming policy creates new market opportunities
Southeast Asia
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
Full House at GAT Expo Cartagena 2026 Academic Agenda
Online Game
Super PAC Raises $48 Million: Sports Betting Forces Ramp Up Political Push
Regulation
Vietnam’s Controlled Gaming Shift Gains Ground, But Domestic Demand Still Lags
Southeast Asia
GAT CDMX 2025 Institutional Academy: Leaders and Experts Analyze the Present and Future of the Gaming Industry in Mexico and Lat
Sports Game
Home
Game
Cooperation
Find
My