TikTok成为Microsoft大客户 社交平台每月投放千万美元购买AI服务
广告营销 · 2024-08-07

根据匿名消息来源,TikTok自今年三月起,每月投入2,000万美元通过Microsoft购买OpenAI人工智能模型的使用权,这笔大额开支占Microsoft AI收益的25%。


根据匿名消息来源,TikTok自今年三月起,每月投入2,000万美元通过Microsoft购买OpenAI人工智能模型的使用权,这笔大额开支占Microsoft AI收益的25%。


Microsoft其他大客户还包括AT&T、Coca-Cola、Fidelity、Volvo和Walmart,而像Zoom、Klarna和Salesforce则是直接从OpenAI购买软件。然而TikTok母公司ByteDance目前正尝试自行创制AI模型,若开发成功,TikTok或许有朝一日不再依赖OpenAI与Microsoft。大公司对OpenAI模型的需求显示出AI在现代企业中的重要性,但也提醒Microsoft等供应商在技术快速发展的同时,需保持其技术领先优势。


Microsoft与OpenAI有一份价值数十亿美元投资协议,使Microsoft成为OpenAI的独家云提供商。据报Microsoft已经投入“数亿美元”建设了一台超级计算机来支持ChatGPT运行。根据Microsoft公布的Q4 2024财报,Azure的收入增长29%,略低于上一财报预测的30至31%。CFO Amy Hood表示,预计在2025年第一季度,Azure的收入增长将达到28-29%。


Microsoft在AI业务上的投入与风险并存,ByteDance的动向将成为影响其未来收益的重要因素。


数据源:QZ


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