Penn Entertainment adding ESPN Bet branding to eight more casino sportsbooks
Regulation · 2024-08-10

Penn Entertainment adding ESPN Bet branding to eight more casino sportsbooks

Eight more of Penn Entertainment’s brick-and-mortar sportsbooks will get ESPN Bet branding in the next two months.

Following April’s rebrand of Detroit’s Hollywood Casino at Greektown sportsbook, three more of Penn’s sportsbooks will be rebranded in August, and another five will follow in September.

In August, the following three sportsbooks will be rebranded: Hollywood Casino at Kansas Speedway (KS); L’Auberge Casino & Hotel Baton Rouge (LA); [and] Plainridge Park Casino (MA)…

Per ESPN’s release, the rebranded sportsbooks will each include “a premium viewing area and dining options, providing a unique experience for sports fans to keep up with all the action.”

 

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