TikTok与亚马逊合作：关联双方账户，直接在短视频应用内购物
广告营销 · 2024-08-13
8 月 9 日消息，TikTok 宣布与亚马逊进行合作，用户无需离开短视频应用即可从亚马逊购买商品。
8 月 9 日消息，TikTok 宣布与亚马逊进行合作，用户无需离开短视频应用即可从亚马逊购买商品。
用户将在“为你（For You）”中看到亚马逊商品推荐，可以通过“一次性、安全、快速、简便”的设置，将 TikTok 账户与亚马逊账户相关联。
一旦账户关联，用户就可以在不离开 TikTok 应用的情况下，通过产品广告完成在亚马逊的消费，实现更快、更顺畅的体验。
IT之家注意到，用户还可在 TikTok 的亚马逊广告中看到实时定价、Prime 资格、配送估算和产品详情，并可以随时在 TikTok 的应用设置中选择取消关联他们的亚马逊账户。
Sensor Tower 此前公布的数据显示，TikTok 稳居全球移动应用收入榜首，2024 上半年收入环比增长 8% 达 26 亿美元（当前约 186.6 亿元人民币）。
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