BetMGM has brought the Wheel of Fortune Online Casino brand to its second North American market of Ontario through a partnership with International Game Technology (IGT).

BetMGM, IGT and Sony Pictures Television first launched the Wheel of Fortune brand in New Jersey in March 2023, featuring Wheel of Fortune-branded slots, games and features to customers in the state.

Now, Wheel of Fortune Online Casino will offer more than 1,600 games for customers in Ontario, including slots, progressive jackpots and table games.

Available titles on Wheel of Fortune Online Casino currently include the below, and more titles will be added regularly.

BetMGM Chief Revenue Officer Matt Prevost said the Wheel of Fortune slate is “unlike anything else in the online gaming sector.”

“Bringing Wheel of Fortune Casino to Ontario is a part of our strategy to give players the games they love and create an engaging experience with an iconic game show,” added Prevost. “Wheel of Fortune slots have been top-performing games for decades and through a successful launch in New Jersey, we’ve found that the brand-led Wheel of Fortune Casino product is a winning formula that resonates with players.”

“Ontario is a dynamic iGaming market that readily embraces omnichannel IGT PlayDigital games such as Wheel of Fortune slots,” added IGT PlayDigital President Gil Rotem. “BetMGM’s brand-led Wheel of Fortune Casino packages many of IGT PlayDigital’s highest performing games in a great-looking, player-friendly manner that is unique for the Ontario iGaming market.”

BetMGM’s association with the iconic American game show extends beyond the new online casino offerings in New Jersey and Ontario.

In the Canadian province, as well as numerous U.S. states, BetMGM already offered select Wheel of Fortune titles such as Triple Extreme Spin, a show-themed slot that offers 720 ways to win.

BetMGM also linked up with the show itself this year. In May, the operator sponsored a Nightly Progressive Jackpot to celebrate Wheel of Fortune’s 8,000th episode, the first such partnership between the show and a betting operator. Contestants could win the jackpot alongside their prize for solving the show’s Bonus Puzzle.

During the “Big Money Week” episodes from May 20-24, a BetMGM-branded Double Jackpot wedge on the show’s wheel gave contestants who earned the opportunity chance to add double the Nightly Progressive Jackpot to their total if they won the Bonus Round.

Other BetMGM integrations within the episodes included in-show displays of the operator’s logo on host Pat Sajak’s monitor, co-branded graphics displayed in the centre monitor, and a BetMGM jackpot ticket appearing above the puzzle board during the episode.