bet365 has launched a new daily free-to-play (F2P) game, Prize Matcher, in partnership with B2B games provider Incentive Games.

Building on the success the operator found with its last F2P title, Unleash a Mercenary, the new game is now live in more than 130 jurisdictions, including Ontario’s regulated market but not including U.S. markets.

Prize Matcher, which is an exclusive bet365 offering, allows players to earn prizes by collecting symbols throughout the week. Each day, three tiles can be revealed, with symbols collected and prizes to be claimed. Every Monday at 5 p.m. local time, the game’s grid resets, offering fresh opportunities and surprises for the week ahead.

If players uncover a Diamond symbol gem, they instantly get 5 Free Spins with no symbol matching required.

“We are incredibly proud of the work that has gone into creating this new bet365 Games product,” said Amy O’Donnell, head of product at Incentive Games. “Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365.

“The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio.”

Prize Matcher is the latest link-up between bet365 and Incentive.

In June, to herald the arrival of a summer of international soccer tournaments, bet365  launched two new free-to-play predictor games through its partnership with Incentive. Each predictor game offered a £1 million ($1.28 million) total jackpot if anyone could guess the outcome of every match at the tournament correctly.