New Jersey Sportsbooks Reap $80 Million In July, Post 12.3% Hold
Regulation · 2024-08-16

New Jersey Sportsbooks Reap $80 Million In July, Post 12.3% Hold

The rout is unofficially on.

The New Jersey Division of Gaming Enforcement reported $80 million in sports betting revenue for July on Friday as operators posted their fourth-highest collective hold in state history at 12.3%.

All 17 states, plus Washington D.C., that have published full commercial sports wagering reports have posted double-digit holds in July. The nationwide win rate from states that have published handle and revenue, which excludes Nebraska and Tennessee, is 11.7032% against $4.02 billion worth of wagers.

It is currently tracking as the third-highest hold in 74 months of wagering in the post-PASPA era, trailing only September 2018 (11.7095%) and September 2022 (11.7068%). July is also shaping up to be the third time this year sportsbooks will finish with a hold above 10% after doing so in January (10.9%) and May (10.5%)

The 12.3% hold was the highest in New Jersey since a 13.2% win rate last August that ranks No. 2 all-time. Six of the Garden State’s 10 all-time, double-digit win rates have come in the past 15 months.

The Garden State also joined New York as the only states to surpass $4 billion in operator revenue in the post-PASPA era. July’s haul was an increase of 31.2% from last year, easily outpacing the 6.5% bump in handle to $652.3 million.

Handle was down 12.8% from June, but revenue surged 33.2% as July’s hold was more than 4.2 percentage points higher. New Jersey has had 50 monthly handles of $500 million or more, the most of any state.

Lastly, New Jersey became the third state, along with New York and Pennsylvania, to eclipse $500 million in tax receipts after an inflow of $10.3 million into state coffers from July wagering. The $84.6 million sent to Trenton the first seven months of 2024 is $20.3 million more than the same period last year.

1 New York $1.27B
2 NEW JERSEY $652.3M
3 Mass. $411.8M
4 N. Carolina $340.4M
5 Maryland $333.3M
6 Tenn. $271.5M
7 Indiana $261.1M
8 Louisiana $184.5M
9 Iowa $138.1M
10 Conn. $121.8M#SportsBettingX #GamblingX

— Chris Altruda (@AlTruda73) August 16, 2024

The NJDGE only discloses revenue figures for mobile sportsbooks, and DraftKings looks to have gotten back on track. Its $25.9 million in winnings was up 80.7% from June and represented its best month since claiming $40.3 million in January.

FanDuel had a more modest rise of 9.6% to $31.9 million. It also leads all mobile books in year-to-date winnings with $272.5 million.

BetMGM grabbed the final podium spot by a large margin after collecting $5.2 million in revenue. Caesars surged into fourth with $3.4 million thanks to an increase of 63.2% from the previous month. Bet365 rounded out the quintet of mobile books that cleared $3 million, reaching that benchmark for the fifth consecutive month by $29,300.

Fanatics Sportsbook started the second five with nearly $2.7 million, while ESPN BET had a rebound of its own with $2.4 million — up 44.9% from June. Hard Rock Bet posted back-to-back seven-figure revenue hauls for the first time this year with close to $1.2 million and came within $40,000 of its year-best from June.

Prime Sportsbook got back into the black with $398,100 in winnings, a positive revenue swing of more than $604,000 from June in its fifth month of action in New Jersey.

For the third time in four months, the hold on parlays and same-game parlays exceeded 20% as operators combined for a 22.3% win rate in claiming $40.6 million from $182.1 million in handle. That lifted the year-to-date hold to 19.5% as the $379 million in revenue from the multi-leg bets accounts for 58% of the $653.1 million in winnings accrued.

The catch-all other category, which includes golf, tennis, hockey, soccer, boxing and MMA in New Jersey, provided the largest source of sport-specific, single-event wagering at $18 million. That was an increase of 175.6% from last July as operators had an 8.5% hold from $211.4 million worth of accepted bets.

Revenue from baseball bets ticked 3.4% higher year-over-year to $13 million despite a 19.3% slide in handle to $197.8 million. Operator winnings from basketball were up more than three-fold to nearly $3 million as handle climbed 46.6% to $56.2 million.

The big July for operators has added to what has been a solid 2024 for Garden State sportsbooks compared to the first seven months of 2023. Handle is up 29% to $7.41 billion, while revenue is slightly ahead of that, up 30.1% to $653.1 million as the 8.8% hold is nearly one-tenth of a percentage point higher.

Popular articles
Super PAC Raises $48 Million: Sports Betting Forces Ramp Up Political Push
Regulation
Full House at GAT Expo Cartagena 2026 Academic Agenda
Online Game
UK MPs reopen 2025 gambling inquiry as reform stalls
Regulation
SBC Summit Canada to Make Player Safety a Key Pillar of 2026 Agenda
Marketing
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
New Jersey July Gambling Revenue Hits $606M, Sweeps Casinos Banned
Regulation
Vietnam’s Controlled Gaming Shift Gains Ground, But Domestic Demand Still Lags
Southeast Asia
GGC Awards 2026 Shines in Colombo: Honoring Leaders and Innovators in the iGaming Industry
HUIDU Focus
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Kazakhstan plans to penalise online casino promotions
Regulation
GAT Expo Puerto Rico Will Pulse with the New Era of Gaming in the Caribbean
Marketing
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
PropellerAds Shared a New iGaming Case Study: 97,674 Installs and 12,701 Deposits in 3 Months
Marketing
Gaming & Technology Expo Makes a Powerful Entrance in CDMX
Marketing
HUIDU Invites You to Booth T70 at iGB L!VE 2026 — Let’s Ignite London This July!
HUIDU Focus
Home
Game
Cooperation
Find
My