Online gambling operator Betway has been named an official betting partner of Nottingham Forest. Its logo will appear on pitchside advertising boards during home games at the City Ground and it will provide exclusive perks to new and current customers, such as merchandise, tickets, and matchday experiences. The Super Group-owned company will also deliver safer gambling training within the club.

Talking about the new long-term agreement, Nottingham Forest Chief Operating Officer Paul Bell said that Betway’s “reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner.”

Super Group CEO Neal Menashe also welcomed the deal, saying that its customers love Premier League soccer and that these partnerships “reward them with exclusive opportunities and content.”

agreements with other English Premier League (EPL) clubs like Arsenal, West Ham United, and Brighton

Betway has similar agreements with other English Premier League (EPL) clubs like Arsenal, West Ham United, and Brighton & Hove Albion.

Nottingham Forest already has a relationship with a gambling company, as Kaiyun Sports’ logo first appeared on the team’s shirts last season. The 2024-2025 season is the second and final year for this front-of-shirt sponsorship agreement.