An annual American sports betting clarion call like no other, the time is now to get those accounts loaded and ready to fire. It’s football season, baby.

The whales, aka VIPs, the higher net-worth individuals driving an outsized share of the action and revenue at many regulated sportsbooks, may prepare for the season with bankrolls into the seven figures. Many of them began a couple weeks ago, actually.

“A lot of these guys were putting action down even on the preseason games,” Kevin Smith of White Glove Bets told Casino Reports. “They were just champing at the bit to get going with football.”

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