Hard Rock opened its Northern Illinois casino this week. Meet the composer of its 900-strong staff
Regulation · 2024-08-31

Hard Rock opened its Northern Illinois casino this week. Meet the composer of its 900-strong staff

Before the first bet was placed Thursday at Hard Rock Casino Rockford, there needed to be belief.

Belief even before Hard Rock was selected by the city to apply for a casino license with the Illinois Gaming Board. Belief that needed to be earned in a city that had been for decades yearning for a status upgrade that can potentially come with having a casino.

The story of Hard Rock being in Rockford starts with Aleksandra Micevic and her self-belief.

“There was only one position. It was a temporary office that was open in downtown Rockford,” Micevic recounted in an interview with Action Network in the final hours before Hard Rock swung open its doors.

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