Google is updating its German gambling and games policy later this month so that only operators and affiliates licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification.

Previously Google allowed companies active in the German gambling market to run ads targeting players in the country without checking whether these entities were licensed.

From 25 September, however, those without a license will have certification applications rejected, Google said in an update published last week. Companies without a GGL license will have any existing certifications revoked on that date.

While the policy appears to be directed at operators, Google specifies it includes “those offering gambling aggregation services, for example by linking to multiple offers of different operators on their landing page”.

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