When sportswriter Jim Turvey arrived at his in-laws for dinner, he was shocked to hear his non-sports-centric relatives discussing Chicago Sky forward Angel Reese and Indiana Fever guard Caitlin Clark.

The WNBA rookies rivaled each other at LSU and Iowa in a memorable championship game in the 2023 NCAA women’s basketball tournament, with a rematch the following April that drew a women’s college basketball record of 12.3 million viewers in the women’s Elite Eight. Clark and Reese’s high-profile matchups and competition have spiked growth in women’s basketball.

“It’s truly broken through to everyone and anyone. Unless you’re living under a rock, you know about women’s sports and women’s basketball in particular,” Turvey said.

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