【Google Ads】为什么在广告里添加附加图片素材,回到广告系列再到广告组,附加图片就变了呢?
· 2022-12-08

给广告组添加附加图片最合适的做法,不是在广告里添加,而是在“素材资源”里点击蓝色+号添加“图片”


为什么我明明在广告里添加了附加图片素材,回到广告系列里再到广告组,附加图片就变了呢?



问:在广告里直接添加了附加图片,但是保存后回到广告系列界面,整个广告系列的附加图片都变成该广告的附加图片了,怎么办?


答:如上图所示,虽然用户是在广告内添加附加图片,但其实是给广告系列添加图片。



给广告组添加附加图片最合适的做法,不是在广告里添加,而是在“素材资源”里点击蓝色+号添加“图片”




点击添加到“广告组”,这样就只是给该广告组的广告添加了特定的附加图片。



另外说一句,不是所有的广告账户都能够给广告添加附加图片,广告账户必须满足以下要求才有资格添加附加图片:


1. 已开设超过 90 天的时间。


2. 一直遵守政策:


- 包含正在投放的广告系列。


- 包含正在投放的文字广告,且在过去至少 28 天里一直有搜索广告系列方面的支出。


3. 属于符合使用条件的行业或子行业。敏感行业或子行业(如色情内容、酒精饮料、赌博和医疗保健)不符合使用图片素材资源的条件。


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